Go to any major website on the subject of search engine optimization and they will continually tell you to look into keyword options. They will even tell you to bank your whole internet marketing plan surrounding certain words and phrases. While that is a good idea, it is not the whole picture. Some people forget that marketing online requires a lot of different branches. If you want to truly succeed, you are going to have to take on more than just a few words that you find online, and promote them. You will need to look into the online world with new eyes, and completely change your promotional considerations.
There are a few reasons you may not want to obsess over words so much, and it can shine light on what you and many other small business owners are doing. The following are just a few reasons to reconsider your stance on keywords for SEO.
Heavy Competition on Single and Two Word Phrases
No matter what industry you’re in, you will get hit with heavy competition on single search phrases. For instance, let’s assume that you wanted to open an online furniture shop. The competitive words of “furniture”, “furnishings”, and the likes will be you against millions. That is going to not only waste a lot of time and content for you, but it will prove ineffective when battling the budgets of larger corporations. If you want to tackle the top companies in your industry, that’s a noble goal, but you will need to do it slowly, and without fighting for 1 or 2 words. You’ll need to think bigger, and narrower in terms of terms.
Long Keyword Phrases
The average web user is not searching one or two words alone. That’s the one caveat to working with search engine optimization at times. People are searching for long tail keywords, and that means you will need to halt fighting for the petty offerings of high competition phrases. Think of answer the questions of potential clients with whatever you’re promoting, and you will start to narrow things down a lot better. It’s when you think about others that you will start to see a greater purpose in your marketing efforts, and that’s where traffic generation will start to manifest. The longer the keyword phrase, the less competition will play a role, and the higher the targeted traffic will come to your site alone.
The Bigger Picture of Internet Marketing
Let’s not think about word phrases for marketing, and think of the bigger picture. The ultimate goal of internet marketing today is to make sure that traffic flows to any given website. If that’s the case, then haggling over the right words to proliferate articles with is not a good thing. Instead, look at other components in conjunction with this. For instance, you could start working with social media, or start working with blogging software. There’s a number of elements that go into search engine optimization and online promotions. Without all the elements working together, you may find that the return on your investments could be stifled severely.
Traffic generation is not one sided. You do not need to be obsessed with choosing the right words all the time. Creating content that is fluid is better, especially in light of the recent algorithm changes that have taken place in modern search results. If you can compile 100% unique, new content, you will not only see huge gains, but your site could in fact stand the test of time. It’s that sort of compelling information that is getting so many people pushing past just trying to find the right set of phrases, and building quality sites with SEO at the helm.